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Kod EAN: 9781802066470
Waga produktu: 0.216 kg
Realizacja zamówienia: 3 dni
Wysyłka od: 14.99 PLN
Wydawnictwo: penguin
Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience: yourself. Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?


Autor: Jay Heinrichs
Data premiery: 2026-07-14
Strony: 274
Rodzaj: Książki
Okładka: Miękka
Format: 197x128x17
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